Advertising of IPMA 2022 has been strategically planned to enhance the marketing platform of the products and services across all industrial sectors. This will give a 360 degree angle to the promotion of the show augmenting the reach among industrial professionals and decision makers.
Advertising and media promotion of IPMA 2022 will include :
Virtual Expo :
A virtual event that will run over the internet or any digital space highlighting the multiple facets of IPMA Expo.
BTL Activation :
A list of promotional activities to reach out to the target buyers across all industrial sectors. It includes free sampling, catalogs, brand promotions, and more.
IPMA will run advertisements on various medium to reach potential visitors and inform them about the business opportunities at the expo.
Outdoor Promotions :
IPMA will conduct non-digital outdoor promotions on various medium like banners, hoarding, public utilities, kiosks, etc. to grab the attention of industry suppliers and buyers.
Tele Calling Activity :
The team will personally contact lacs of B2B personnel from all sectors of industries to inform them about the expo and its scope over telephonic conference, meetings, and interviews.
Email, SMS & WhatsApp :
IPMA team will reach the target industry leaders through SMS campaigns, e-mail blasts, e-flyers, messaging platforms, VOIP services, etc.
Invitations & Direct Mailing :
The organizers of IPMA are business stalwarts with huge base of industry contacts that they will reach out to educate about the expo. The most efficient medium of communication for corporate promotions like mailers will be utilized for the purpose.
Social Media :
IPMA has a vibrant presence over different social media platforms like facebook, twitter, Linkedin, etc. to reach corporate heads and industry professionals.
Association Tie-ups :
IPMA has been supported by several reputed business associations. Their support has further enhanced the reach of IPMA in several other industry associations across all sectors.
B2B Meetings :
IPMA organisers will conduct B2B meetings related to specific industrial sectors to educate them on the prospects of the expo and the upcoming business opportunities.